Content rules
- No attacks on named competitors
- No unsubstantiated superlatives
- Factual claims must be sourceable, and we may ask
- Editorial reserves the right of refusal — stated in the terms
How it appears
Every release carries a permanent PRESS RELEASE label, a distinct background, an attribution line naming your organisation, and a disclaimer that the content was supplied rather than reported. Those are not negotiable and they do not come off at a higher tier.
See a live example before you decide.